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The SmartWater Group Announces Baba Devani as New Chief Executive Officer

26th April, 2022

The SmartWater Group, an award-winning provider of risk management and crime deterrent solutions, today announces the appointment of Baba Devani as Chief Executive Officer. Devani becomes the first externally appointed CEO in The SmartWater Group’s near thirty-year history.

The SmartWater Group comprises a broad portfolio of integrated security solutions that enable customers to predict, deter and detect criminal activities. In addition to the traceable, forensic marking liquid for which the company first became known, its capabilities span real-time crime analysis, rapidly deployable video surveillance, and solutions for access control and intruder detection. With operations in the UK and Europe, it services hundreds of clients in sectors spanning critical infrastructure, construction, retail, leisure & hospitality, transportation and industry. 

Backed by the SmartWater Group’s majority shareholder Freshstream, and a refreshed senior leadership team, Devani will be responsible for driving the continued strategic growth and geographical expansion of the business. Previously the CEO of Survitec Marine, a global leader in critical safety equipment, he brings more than 25 years of experience in critical business services and has held leadership positions at organisations including Berendsen, British Airways and Babcock International.

Devani comments: "I was immediately drawn to the SmartWater Group because of its excellent reputation and the unparalleled levels of knowledge and customer focus that exist within the business. I’m passionate about leading a business whose growth is achieved through providing peace of mind to our customers and communities.”

Andrew Tyler, Chairman of the SmartWater Group adds, “We’re very much looking forward to see how he seizes upon the opportunities that lie ahead to expand our geographic reach, further develop our offering and serve our customers better and faster.”

About SmartWater Group

The SmartWater Group is an award-winning risk management company that uses proprietary technology-based solutions to deliver material cost savings for clients operating nationally in the infrastructure, construction, vacant property and other sectors, across a range of security products and services.

Working in partnership with the police, trade associations and clients, we have unique access to closed source data and, using our proprietary crime data intelligence portal, can predict the movement of Organised Crime Gangs (OCG). This enables us to provide ‘early alerts’ of increased security threats, allowing our clients to target their security resources in a more efficient manner.

If the OCG transits across a region, the security risk will shift also, so we are uniquely positioned to be able to offer Clients a range of temporary security measures – all proven, powerful crime deterrents.

Editorial Contact:
Nancy Dennis
Say Communications for SmartWater Group

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